Excellence Cup
June 26, 2025
You can now check out all the updates to the 2025 Excellence Cup Playbook.
Check out the latest version of the 2025 Cup of Excellence Playbook — your complete guide to standing out as a top competitor this year!
Inside, you'll find:
- Strategic Objectives
- Bottlers Clusterization
- Governance process
- Cup Pillars
- Metrics Details
UPDATES IN v2.0: Main changes from the earlier versions of the Playbook.
- 3.3 Net New Outlets: Change in metrics from Total Outlets to Net New Outlets compared to the previous year.
- 4.1 Digital B2B: Change in factor 4.1.1 of the metric to compare B2B Revenue Mix Growth with the respective quarter of the previous year and not always in relation to Q4 (score ranges have also been adjusted).
- Experts: Contact information has been updated for metric 3.2 Combined Coverage.
To access the Playbook, click the banner on the homepage, find it in our Library, or simply click below for instant access:
Don't miss out - the 2025 LatAm Excellence Cup has already begun!