MEETING POINT

DIGITAL B2C AT THE CUP

people

Excellence Cup

Aug. 29, 2025

The second edition of the 2025 Excellence Cup Meeting Point brings together more than 120 participants.

The second 2025 Excellence Cup Meeting Point took place on Wednesday, August 27, with more than 120 people connected to follow important news. The meeting provided updates on this year's Cup, and the main focus was the presentation of Femsa Colombia's Digital B2C best practice.

The NEW Cup Scoring Simulator has also been launched, an interactive tool where you can test different scenarios with your own data and compare them with the official results, identifying opportunities for improvement in a more practical and easier way.

Click here to access the Simulator

All the materials presented at the meeting, as well as the full recording of the meeting, are now available in the library on the Cup website.

Click here to access the recording of the meeting

Click here to access the presentation of the meeting

Stay tuned! We will soon have the next Meeting Point, with even more learning, exchanges, and news to drive our path to excellence.